Clem Sunter, information and articles from the web:
The Mind of a Fox
Author: Clem Sunter
By Clem Sunter
Clem Sunter is famous in South Africa for scenario planning.
He teams up with Chantell Illbury to produce this highly
The Mind Of A Fox became famous overnight; it received major
attention after the September 11 Twin Tower attack because
it presented a scenario in which terrorists targetted
America during George Bush's presidential term.
Read the book to understand the techniques that allowed this
scenario to be considered. The authors were concerned about
the problem of the rich millions in conflict with the poor
The style is easy; the book is well worth reading.
Book by Clem Sunter Description:
Many of the world's true leaders in politics, business and
sport have succeeded by adopting the mental processes
typical of the ingenuity of one of nature's most resourceful
animals – the fox. Are these mental processes extraordinary?
No. They are perfectly natural, and can be a powerful tool
in scenario planning and making decisions.
By drawing on fascinating examples found in business,
nature, science, space and sport, the author's provide an
analysis of the mind of a fox and identify the two questions
you should ask before committing yourself to action: What do
you and do you not control?; what is certain and uncertain
about the future?
They have constructed an ingenious matrix around these
questions, which assists you to identify the rules of the
game; assess the key uncertainties; paint scenarios;
evaluate realistic options; and thereby make effective
By Clem Sunter